Untapped potential is like driving a race car down the track at half speed.
It was 2014, and I had just had my first baby. I considered going back to corporate where I had a lot of success on paper, but I just couldn’t shake the feeling of knowing that I was meant for so much more.
At the time, I didn’t know what “more” really looked or felt like, but I knew that it wasn’t my current reality. I think that was the most frustrating part: to have this deep inner knowing, but to also feel like there was this giant piece of the puzzle I was missing. It’s like when you’re trying to remember a movie or a name, and it’s on the tip-of-your-tongue, but you can’t seem put your finger on it.
Blindly searching your mind for an idea, a whisper, or a hint, yet coming up empty-handed.
So, despite your success on paper, you should feel happy, grateful and completely content – but the truth is… something is missing.
Ten years later…
I’m in a relationship with the man of my dreams.
I’ve mastered a vision-led life that is profitable, purposeful and impact-driven.
I feel more aligned, and unapologetically myself, than ever before.
And now I work with multi-million dollar minds and brands who want to do the same.
We have 81 pages of testimonials, but here’s what some of our amazing women wanted to share with you.
I love life inside the APEX Academy. Keri has created something powerful in this space. The ROI continues to amaze me. The modules are gold, so it feels essential to go through those for integration.
Somatics is the answer. It is the future of leadership.
You don’t need another strategy–you’re beyond the basics.
Hey, I’m Keri Ford! Mom of two, founder, friend, CEO, investor, sister, former corporate leader, trauma-trained executive coach – I have a lot of different titles.
As women, we are multi-faceted which is why I take a dynamic approach to coaching inside the eco-system of powerful female founders and leaders.
Inside APEX, we just do things differently.
We’ll explore the depths of your identity, purpose, and true leadership potential through the potent mind-body connection.
In short: I’m ready to blow your fucking mind, and help you up level in ways you knew were possible, but had only dreamed of – in less than 6 months.
What a million dollar year won’t teach you about MINDSET (and why you couldn’t find this anywhere)
The APEX Academy Positions You to Make These 6 Power Moves:
Imagine you could maximize your potential to live the life you know is meant for you…
You could live the kind of life that is:
✔ Enhanced with more joy and connection
✔ Aligned and unapologetically you
✔ Successful without sacrificing your family
✔ Impactful and purposeful
✔ Expansive reaching beyond your current realized goals
Which allows you to:
✔ Access a community of powerful, successful women
✔ Know exactly how to leverage your leadership archetype
✔ Build your dream life/career with deep passion and clarity
✔ Move beyond the mind fuckery of your next level
✔ Transform your old belief systems into new 1% ones
Keri marries practical advice with the emotional, spiritual and mindset limitations that we might struggle with, and how those things kind of come together. She made me feel really safe and seen.
Working with Keri was beyond my expectations. If you want someone who will hold you accountable, help you vision what’s possible and also curate a beautiful, fun and deep experience, you cannot go wrong with Keri Ford.
Working with Keri has been one of the greatest gifts I’ve given myself. She has empowered me to face my unspoken fears and anxieties, while loving and trusting myself through the process.
• I paid off north of $30K in debt and healed money wounds and patterns than no longer served me
• I manifested a job offer + a raise
• I am at peace with mom situation and closer to God
• My husband and I bought our dream home!
Keri can intuitively see the unseen parts of her clients, and can guide you in bringing light and awareness to the parts of you that you may have forgotten.
Keri went out of her way to ensure that I felt safe in the environment of APEX so that I could discover my true authentic self without anything getting in the way of my progress as an entrepreneur.
Had I not intentionally made the choice to dive in with two feet I know I would still be stuck in my fears as I was 6 months ago not experiencing this newfound freedom within myself. What is possible for you?
Here are some of our modules:
Module: Defining Leadership
- NBecoming The 1% Woman™
- NThe Gap: Why You Aren’t “There” Yet
- NThe Role of Somatic Practices in Developing Leadership Skills
- NThe Felt-Sense Experience (Part I)
- NThe Felt-Sense Experience (Part II)
Module: Your Leadership Archetype™
- NExploring the 8 Leadership Archetypes™
- NFight Archetypes: The Controller & The Pusher
- NFlight Archetypes: The Futurist & The Alarmist
- NFreeze Archetypes: The Robot & The Victim
- NFawn Archetypes: The People Pleaser & The Perfectionist
Module: Tangible Team-Building Tools
- NIdentifying Your Team Journey™
- NThe 10x2 Method for Company Culture & Values
- NEvaluating Your Team
- NPracticing The Art of Delegation
- NConnecting to Your Needs & Asking for Support
- NConsciously Communicating as a Leader
Module: Owning the F*cking Room
- NBecoming an Authentic Leader
- NLearning the Open Heart Walking Meditation™
- NRecording 3 New Somatic Success® Strategies
- NMastering Dual Awareness
It’s time to move beyond the mind f*ckery of your next level. Here’s how we help you do that:
Dive into 8 life-changing modules to walk you through everything that you need to do to make immediate shifts in the first 30 days and beyond. designed to help you master high-performance strategies, elevate your leadership, and implement the tools needed to accelerate your business growth from day one.
Get immediate hot seat coaching with Keri every Wednesday at 2:30pm so that as you learn, you’re not just sitting on a bunch of notes, but you’re also implementing them into action, and turning insights into real progress.
Unlock exclusive access to the APEX Academy Facebook network, where you’ll connect with a community of high-achieving, growth-minded, impact-driven women ready to support, collaborate, and celebrate your success as you grow together.
Access quarterly guest experts offering exclusive bonus trainings and experiential workshops. Past speakers include Dr. Jerome Lubbe, Cristi Christensen, and Dr. Nhien Vuong, delivering powerful sessions such as breathwork, voice activation, million-dollar branding, and Enneagram neuroscience.
I felt stuck for a long time repeating the same unhealthy patterns over and over unclear as to why the things I was trying hadn’t helped me move forward towards my goals.
I believe Keri’s guidance and genuine, loving support through this time of my life was exactly what I needed to help me start to imagine and create a more elevated life for myself!
I am more empowered, no longer willing to accept anything less than the best without feeling guilty about it.
RUN to that enrollment link right now! The level ups as a whole human I’ve experienced are amazing. Much gratitude, Keri!
Also, business owners something to think about enrolling in this is a TAX DEDUCTION!
If you are looking for a great coach who isn’t afraid of calling out your BS, who cares about your results, cheers you on, and embodies a true CEO – I cannot recommend Keri enough.
I found the deep inner healing work I needed to repair my relationship with myself to skyrocket me into my successful future.
This is a highly curated experience. The first step to being considered is to submit an application.
After you submit your application:
1. If you’re selected based on your submitted application, we’ll get you scheduled ASAP for an interview with someone on our team. This is to ensure it’s a vibe, both ways.
2. Assuming it’s a perfect fit – you’re in! Our team member will complete your on-boarding process on the call which includes our contracted terms of agreement and tuition payment due upon acceptance. You may also enroll in one of our payment plan options.
3. Celebrate!
First payment is not due until after interview and upon acceptance.
Need a payment plan for as little as $150/month? We can help.
FAQs
Who is the APEX for?
I have a business coach. Is this a business program?
Kinda. This is an transformational leadership program that often compliments a more strategy-focused coaching you might already be receiving… though we will cover strategy as needed and on an individual basis during group calls.
Inside this program, we’ll take a deep dive into identifying your upper limits and help you rewire your internal belief system to create the external life you actually want.
We spend more time doing nervous system work, than we do business strategy because ultimately who are BEING matters before the strategy you are DOING.
What is the time commitment?
APEX hosts live coaching calls every Wednesday at 2:30pm EST for one hour each week. Calls will be recorded and uploaded into your member’s portal where you will always have access to the replays in the Academy Archives.
In order to receive your Somatic Success® Certification there is a 16-week commitment to consistently being able to show up for live coaching calls where attendance is taken, as well as a checklist of other markers.
Overall, you can expect a 2 hour weekly commitment if you include weekly coaching, module content, and self-reflective worksheets.
What does "somatic" mean?
This type of normalized and ongoing stress is all most working women have known and has played the main role in how they have created their outward success. Unfortunately, this continued feedback loop can impair their ability to experience resilience and ease, and robs them of being fully present in the here-and-now.
Using Bottom Up Processing provides support to resolve and restore connection to the authentic Self through nervous system regulation, relaxation, wholeness, and aliveness. Keri’s approach is the multidisciplinary integration of stress physiology, biology, neuroscience, meditation, and holistic healing practices.
What should I do to prepare?
In order to get the MOST from APEX, plan to attend the weekly LIVE coaching calls.
Calls will be recorded so you can ALWAYS catch the replays, but the real-time energy and opportunity to be coached by Keri will be unmatched when you attend live.
Please also plan to attend LIVE from a quiet space where you can be fully present without distractions due to the interactive nature of coaching calls.
What is the Somatic Success® Certification?
We invite you to meet our Standard of Excellence by completing the entire program and receiving your certificate of completion.
We also love celebrating elevated and regulated leaders!
Somatic Success® is a trademarked term with proprietary frameworks, such as the Anxious Achiever Archetypes™ developed by Keri Ford and may not be used in your business, private practice, or for distribution.
The APEX Leadership Mastery Academy is an interpersonal leadership development program, and does not offer a trauma-informed practitioner certification.
What's included inside APEX?
When you join APEX, you will receive:
Immediate access to your membership portal which includes 8 modules with nearly 10 hours of training, bonus content, and more than 49 self-reflection worksheets that compliment the curriculum.
Access to weekly live coaching with Keri and other guest experts. You can join the weekly calls AND binge-watch the growing Academy Archive of recorded coaching calls.
Exclusive access to the Facebook network where you can connect with other members to celebrate or receive additional support.
Somatic Success® Certification which can be earned in 16 weeks. This is optional and can be earned as a certificate of completion at any point in the program.
Will I receive 1:1 access to Keri?
No. This is a group coaching format. You will have the opportunity to be coached by Keri in the weekly live calls.
Once inside APEX, however, you can book Keri for 45-minute coaching sessions once a month at a special members’ rate.
What is the investment?
6 month option: You pay $5k upfront for access to APEX if you pay in full, or you can do 6 payments of $999.
You can renew at an alumni rate.
My company is covering the investment, now what?
Whether you work for yourself and this is a business write off, or you work for someone else and they would like to cover the cost, those specifics are entirely between you and your employer.
We are happy to provide a receipt with company letterhead as proof of purchase once you are paid-in-full, or proof you have completed the program for reimbursement purposes.
We do not negotiate on behalf of you or your company, and are not responsible for any potential miscommunications between you and your employer.
Do you offer refunds?
NO. Due to the nature of digital delivery of content, video modules, and real-time coaching, we do not offer refunds.
Once the program starts, you have immediate access to ALL assets and for this reason, we do not offer refunds.
Our job is to make sure you know, very clearly, what it is you are purchasing and how the program will be formatted.
Offering refunds on programs would be like purchasing a book, deciding you didn’t like it (or not applying the teachings), and then asking for a refund after you read it.
How we support you in receiving the most value from APEX: We track your progress in the membership portal dashboard, as well as take attendance on the weekly live coaching calls with Keri, or our other Guest Experts.
In order to receive the most value from APEX, completing the modules and attending weekly coaching calls are strongly recommended.
Modules include videos, downloadable worksheets, and other “work with you” exercises.
You will also have access to the archive of recorded coaching calls where you can watch the replays and receive even more support.
Live coaching is offered weekly for even more support and custom coaching. You will submit a request to be coached so we can plan our calls accordingly!
Is there a payment plan option?
YES. There are 3 options.
Option 1: Monthly payments of $999 hosted via Elevate with Keri
Why our clients love this option: For the same cost, and no line of credit, you get to make monthly installments instead of paying the entire investment up front. We take on some level of risk with this so the all-in investment is $6k in payments (as opposed to $5k paid up front). Late fees will apply for any late payments.
Option 2: PayPal 0% Credit. This is a 6-month line of credit, with 0% interest. This option does pull your credit when you apply here (if you live outside of the USA, please email hello@elevatewithkeri.com for the link) to see your approval amount.
Why our clients love this option: They can pay now or over time. No interest will be charged on the purchase if you pay it off in full within 6 months.
Option 3: Third-party funding. This option does a SOFT pull of your credit when you apply here. Apply for the amount of $5,150 which includes the 3% fee for the service.
Why our clients love this option: Payments are spread out over a longer period of time. Clients can keep cash flow high by having low monthly installments (possibly as low as $150-200/month)